RONIN-T

3-Axis Gimbal Stabilizer

What is a gimbal?

Powered by 3 brushless motors
Used to give the camera operator smooth control of the camera without vibration or shake
Ability to keep motion of camera stabilized even if the operator is moving around

IMU

(Inertial Measurement Unit)

IMU is a gyroscope that detects any sudden jolts or movements made by the operator. Motions are canceled out by powering 3 brushless motors to keep the gimbal stabilized.

Target Users: Independent Filmmakers

Lifestyle

Indie filmmakers create films that are produced outside the major film studio system. They have more freedom to control the content, voice, and style of their films to please and positively impact their audience by working smarter and not harder.

Demographics

Cinematographers

Based on 2021 Demographics

Average Salary in Major U.S. Cities

Based on 2023 Demographics

Problem

Complex features
Expensive
Not accessible to all filmmakers
Too many parts
Excessive assembly and disassembly time
Sometimes require a second operator

Design Solution

Compact and easily portable
Financially accessible
Less parts for assembly
Ergonomic grips and handles
Ability to be operated by one person
Efficient stand for when not in use

Brand Archetypes

The seeker is focused on self-discovery and self-sufficiency. The seeker helps people express their individuality. It has an explorer culture that creates new products or experiences, and it is exciting, risk-taking, and authentic.

Seeker

The creator strives to demonstrate unconventional thinking, innovation, and individuality. The creator promotes self-expression, gives customers choices and options, helps foster innovation, and is artistic in design.