Catalyst Collection
O-I Co-Op Work
Disrupting the Shelf by Activating the Unconscious
The Catalyst Collection was designed to transcend beverage categories to create new shapes and styles to stand out on shelves, connect with consumers, and activate the senses.
Design Rooted in Neuroscience
Owens-Illinois partnered with Brand Aviators to understand the driving forces behind consumer behavior. Based on the research, they identified that human emotions stem from 12 fundamental motives. These motives are rooted in biology and neuroscience and shape consumer behavior. Each bottle in this collection was specifically designed with inspiration from each motive — for each beverage category — to better form an emotional connection with consumers, ultimately driving brand loyalty.
Groove
12 oz
Ideal for: Coffee, Cold Brew
Feature: Ergonomic Design
Design Motive: Connect
Shoulder
16 oz
Ideal for: Kombucha
Feature: Resealable, ergonomic design
Design Motive: Feel Safe
Misfit
12 oz
Ideal for: Beer
Feature: Asymmetrical design for multidimensional perspective
Design Motive: Defy
Slim Stubby
12 oz
Ideal for: Beer
Feature: Lean & Green — 14% lighter
Design Motive: Balance
Snifter
10 oz
Ideal for: Beer, Seltzer
Feature: RipCap closure, widemouth opening
Design Motive: Connect
Straight Wall
12 oz
Ideal for: Kombucha, Seltzer, Beer
Feature: RipCap closure, widemouth opening
Design Motive: Balance